It is the season of glad tidings and forgiveness.
But many Christians living in Auckland, New Zealand, are struggling to find goodwill in their hearts for the latest in a series of controversial billboards coming out from the Church of St Matthew in the City.
'It's Christmas. Time for Jesus to come out', the sign proclaims, with an image of baby Jesus as a toddler in a manger, surrounded by a rainbow halo.
The billboard was put up by the Reverend Glynn Cardy, who said it was meant to 'lift' the humanity of Jesus.
But it is likely to face the same fate as last year's controversial poster - torn down by angry locals.