This deserted island's owners had always thought it looked like a bit like a heart - but when it started appearing on Google Earth, everyone else began to think so too.
Now the owners of the newly renamed Lovers' Island are being swamped with requests from smitten holidaymakers who want to spend a romantic break there.
Lovers' Island - formerly known by the more prosaic name of Galesnjak - is located in the Adriatic Sea, off the coast of the popular tourism destination of Croatia.
It is just 130,000 square yards and is uninhabited, making it the perfect location for a romantic Valentine's Day getaway.
'It has been incredible,' Vlado Juresko told news agencies.
'We think it is the most perfect heart-shaped island in the world. Nobody lives there so if lovers really do want to spend time alone it's the perfect desert island.
'We always thought it looked a bit like a heart but since it's been on Google Earth everyone else has seen it too and the whole world seems to want to stay here.'
He did not elaborate on where potential tourists could stay while on the deserted island, or how they would find food and water.
And the lovers would have to wrap up well - the highest temperatures predicted for today in Croatia are just 14C which, while admittedly far warmer than chilly Britain, is still not quite balmy enough for suntanning or swimming.
Nevertheless, the romantic isolation of the island, its stunning natural beauty and - of course - the fact that it is shaped like a heart make it worth the trip.
The island is located in Zadarski Kanal between Zadar and the Island of Pasman.
Also in time for Valentine's Day... Ox born with a heart on its forehead
A Japanese farmer was astonished when a baby ox was born on his farm complete with a heart-shaped marking on its forehead.
The creatively-named 'Heart' was born 20 days ago at the Yamakun farm in Fujisawa, near Tokyo.
Kazunori Yamazaki, the 51-year-old farm owner, said, 'Good timing for Valentine's Day.'