This is the painful moment an American soccer player was struck full in the face with a football as an opposition player performed an acrobatic throw-in.
The bizarre front-flip throw was taken by Paul Ladd during a U.S. amateur championship match.
The unfortunate player on the receiving end is left clearly dazed, not only by the players unique skill, but more so by the force of the football striking his face at point-blank range.
After being pole-axed, the player bravely holds his sore head and manages to stagger to his feet as concerned team mates rush to his aid.
The video concludes when the injured player valiantly gets back in front of Ladd for a re-take of the throw.
However, he is spared any further pain when Ladd avoids making the same mistake again and this time successfully hurls the ball a distance to rival that of 'human sling-shot' Rory Delap, of Stoke City.
The video has become a Youtube hit and attracted over 300,000 hits.
Among unsympathetic comments left on the popular website, one user said:'Haha..way to hit the kid Paul..watch what your doing next time!!!'
Another added: 'Is it bad that I was waiting for him to get nailed in the face again when he resumed his position guarding the throw-in?'
Others were more concerned whether the throw in was a legal move or not.
'Thats an illegal throw-in. A throw-in must be 2 steps, and only one of your feet can leave the ground', one said.